Shay Danielle Academy
The PMU Industry Has Changed.
The artists who thrive over the next few years won't be the ones fighting for more brow clients. They'll be the ones who recognize where the opportunity is shifting, and position themselves before everyone else does.
See Why Lip Blush Is The Opportunity
For years, brows were the service that built PMU businesses.
Today, that market is more saturated than ever. Meanwhile, lip blush has quietly become one of the biggest opportunities in our industry, but most artists still aren't positioned to take advantage of it.
The Industry Has Changed. It's Time Your Business Did Too.
Become the artist clients seek out: Premium technique for real-world lip blush cases.
Stand out in a crowded PMU market: Positioning, pricing, and content that creates demand.
Build a service that keeps growing: Consultation, retention, referrals, and repeat business built in.
THE COMPLETE SYSTEM
Everything You Need To Build A Lip Blush Service Clients Choose.
Learning the procedure is only the beginning.
The Lip Blush Client-Ready System combines technique, positioning, consultations, pricing, client experience, and marketing into one complete framework, so you're not left figuring out the rest on your own.
✓ Master lip blush from consultation to healed results.
✓ Confidently treat mature lips, scars, and complex cases.
✓ Know exactly what to charge, and how to justify it.
✓ Handle consultations that convert into bookings.
✓ Build content that attracts lip blush clients.
✓ Create referrals and repeat bookings naturally.
✓ Follow proven systems instead of guessing.
✓ Get ongoing support as you grow.
Because beautiful results alone don't build a business.
No filters. No perfect canvas. Real clients. Real skin. Real results.
You've Probably Been Feeling This Too...
Bookings aren't coming as easily as they used to.
Brows don;t feel like the growth opportunity they once were.
You've been thinking about adding lip blush, but keep putting it off.
You've already invested in education, but youre still missing the bigger picture.
You know you're capable of more, you just need the right roadmap.
WHY NOW?
The PMU Market Has Changed.
And I think most artists can feel it.
Brows built a lot of incredible businesses. But the market has changed. It's more competitive, clients have more options, and filling your calendar isn't as easy as it used to be.
Meanwhile, lip blush has quietly become one of the fastest-growing opportunities in permanent makeup.
Most artists either haven't learned it, or they learned the procedure without ever building it into a service clients actually book.
That's exactly where the opportunity is.
WHY IT WORKS
Exceptional Technique. Complete Business Strategy. One System.
The technique is only part of what makes lip blush successful. You also need to know how to price it, position it, consult confidently, work through difficult cases, create demand, and keep clients coming back.
That's exactly why the Lip Blush Client-Ready System combines advanced technique with the business framework that helps artists actually grow.
Advanced Technique + Business Systems = A Lip Blush Service That Actually Works.
This is what turns Lip Blush from another certification into the
strongest services in your business
THE CURRICULUM
Everything You Need To Become The Lip Blush Specialist In Your Market.
PHASE 1: TECHNIQUE See What's Included
Create Predictable Results
Master the complete technical foundations of lip blush: anatomy, color selection, mapping, pigment behavior, machine and needle control, saturation principles, and healed result analysis. You'll understand not just what to do, but why every decision is made throughout the procedure.
Included Client Demos
● Manual Outline
● Standard Lip Blush
● Soft Lip Contour
● No Numb Lip Blush
You approach every client with confidence, not guesswork.
PHASE 2: CONFIDENCE IN ADVANCED CASES See What's Included
Master Complex Cases
Scar tissue. Mature lips. Asymmetry. Hyperpigmentation. Challenging anatomy. Real-world clients don't always fit the textbook example and this phase teaches you how to think critically and adapt when they don't.
Included Client Demos
● Lip Blush Neutralization / Hyperpigmentation
● Mature Lips
● Lip Blush on Client with Dog Bite Scar
● Lip Blush After 11 Surgeries
● Cleft Lip Lip Blush
BONUS: Lip Surgery Scar Revision Training
Your prepared for any client who sits in your chair.
PHASE 3: BUSINESS FRAMEWORK See What's Included
Build a Service Clients Trust
Consultation frameworks, communication scripts, expectations management, service positioning, and pricing strategy all designed to increase your confidence, your conversions, your rates and get you more yeses.
Stronger Consultation. More Yeses, Premium Pricing
PHASE 4: BOOKINGS, REFERRALS, RETENTION See What's Included
Turn Lip Blush Into A Revenue Stream
Learn how to create demand, generate referrals, improve retention, leverage social proof, and integrate lip blush into your business in a way that supports consistent, long-term growth.
A Service that Fills your Calendar and keeps it full.
PHASE 5: COMMUNITY & ONGOING ACCESS See What's Included
Grow With Support
Access ongoing support, community discussions, and implementation guidance designed to help you keep refining your skills, solving real challenges, and growing your lip blush service.
You're never figuring it out alone
EXCLUSIVE TECHNIQUE INSIDE
The Manual Lip Outline.
Most artists only learn one way to outline lips. Inside the system, you'll master both machine outlining and my signature manual lip outline technique, so you know exactly which method to use for every client that sits in your chair.
The manual outline gives you an unmatched level of precision, allowing you to create crisp borders, balanced symmetry, and beautifully defined healed results. It's one of the techniques students ask me about most, and something I don't teach anywhere else.
When the outline is right, every step that follows becomes easier.
Real Clients. Real Challenges. Real Results.
Learn the cases most artists never get taught, so you're confident when real clients sit in your chair.
WHAT SETS THIS SYSTEM APART
Advanced Cases Create Advanced Careers.
Learn Scar Revision & Surgical Cases
Most lip blush training prepares you for perfect lips. Real life doesn't.
Scars.
Surgery.
Dog bites.
Cleft lips.
Asymmetry.
These are the clients that build your confidence, and your reputation.
When you know how to approach these cases safely and confidently, people notice. Clients refer you. Surgeons remember you. Other artists send you the cases they aren't comfortable taking.
That's not just a technique.
It's what separates an artist from a true specialist.
Included Bonus: Complete Inkless Scar Revision Demo
Learn when to choose Inkless Scar Revision, how it complements lip blush and scar camouflage, and how to confidently treat surgical and traumatic scars.
The Toolkit Hub
Done-For-You Resources. Ready Day One.
No staring at a blank screen. No creating documents from scratch. Just download, customize, and use them in your business immediately.
Included inside your Toolkit Hub:
Model Agreements, Consent Forms & Website Copy: Professional consent forms, model agreements, and ready-to-reference website copy examples so you can confidently present, market, and book lip blush clients.
Lip Blush Pricing Calculator: A complete pricing worksheet and cost breakdown designed to help you price with logic, profitability, and confidence.
Consultation & Communication Scripts: Ready-to-use scripts for consultations, expectation setting, pain reassurance, touch-ups, healing guidance, and client communication.
Reviews, Referrals & Content Strategy: Learn how to collect reviews with ease, generate referrals, and create content that supports long-term growth, trust, and bookings.
FOUNDING MEMBER BONUS ($699 VALUE)
The PMU Content Playbook
Because becoming great at lip blush isn't enough if nobody knows you offer it.
Learn the exact content strategy Shay uses to position herself as the artist clients think of when they want PMU.
This isn't another content checklist. It's a complete training built specifically for beauty professionals.
If clients don't know you offer lip blush, they can't book it.
Exactly what to post to attract premium lip blush clients
How to film content that looks professional (without expensive equipment)
Talking-head videos that build trust and authority
Before & after content that creates demand, not just likes
The content formats that consistently turn viewers into consultations
Create weeks of content from one appointment
The exact content strategy Shay uses to market her own business
BUILT BY
Shay Danielle
Before this was a course, it was simply the way I ran my business
I built it after more than 15 years of tattooing thousands of real clients and seeing firsthand what separates artists who stay booked from the ones who constantly struggle for their next client.
Over the years I've trained more than 96,000 artists worldwide, but I've never stopped working behind the chair. I still tattoo clients every week because that's where the best ideas come from.
Every technique inside this system has been refined on real clients.
Every consultation script has been used in my own studio.
Every pricing strategy, workflow, and client experience has been tested before I ever taught it.
I built the system I wish every lip blush artist had when they were starting, or the one I wish someone had given me when I realized beautiful work alone wasn't enough to build a thriving business.
My goal isn't just to help you become better at lip blush.
It's to help you become the artist clients choose, trust, recommend, and come back to.
Xx Shay
Immediate lifetime access. Never-ending support.
What our graduates have to say
Real Artist. Real Results
"I am already offering this as a service and I took this hoping to learn more, and I did. I definitely feel like I'll be offering a more valuable service now."
PMU Artist — Existing Student
"I'd never done lip blush until this program. It was super thought out and thorough. Any questions I had, Shay was responsive and helped me get on the right track."
PMU Artist — New to Lip Blush
"I was super nervous to start offering lip blush. Shay covers everything. I felt completely prepared walking into my first real client."
PMU Artist — Nervous Beginner
Your INVESTMENT
The Lip Blush Client Ready System
Learn the Skill.
Become the Specialist.
Build the Business.
Everything you need to confidently build, market, and grow a lip blush service that clients choose again and again.
Everything You Need To Build a Lip Blush Service Clients Choose
Master standard, mature, scarred, and complex lips
Position yourself as the lip blush specialist in your market
Confidently price and sell your service
Turn more consultations into booked clients
Create a repeatable client attraction system
Lifetime support when you need it
LBCRS ........................................ $1,499
PMU Content Playbook ................... $699
ToolKit Hub ................................... $374
Lifetime Community Support ........ Priceless
Total Package Value: $2,724+
Your Price Today: $899
Save $1,825 Today
THE INVESTMENT
The Cost of Waiting Is Higher Than You Think
Every empty lip blush appointment isn't just lost revenue, it's another month your business stays exactly where it is.
Every unfilled lip blush slot is $600 gone. Add up how many you have this month.
founding member pricing
Become a Founding Member Before Pricing Increases
Enroll before July 31 to lock in founding member pricing, receive the PMU Content Playbook at no extra cost, and keep lifetime access to the system.
A COMMITMENT TO MY STUDENTS
My Commitment Doesn't End When You Enroll.
I've trained over 96,000 artists. I built this system because I watched talented women stay stuck because no one ever taught them the business side of PMU.
If you go through this system and you don't have a clear, actionable path to consistent lip blush bookings, reach out.
I want to know. I'll make it right.
You also get lifetime access to the system and ongoing community support. This isn't just another course you complete and get cut off from. You're not buying information. You're buying a system and the support to actually implement it.
Where Do You Want To Be Six Months From Now?
OPtion 1
Keep Waiting
Empty spots.Discounted prices.
Inconsistent bookings.
Every month you don't solve the problem costs more than solving it.
Option 2
Build it Right
A profitable lip blush service.
A repeatable client acquisition system.
A skill that pays you for years.
Because businesses grow from systems, not hope.
Founding member pricing and The PMU Playbook($699 value) included free while this launch is open.
Regular price $1,499. Lifetime access. Ongoing support included.
COMMON QUESTIONS
Got Questions? We've Got Answers
Do I need prior lip blush experience to join?
You don't need lip blush experience, but you do need to be comfortable using a PMU machine. This system is built for working artists who know their equipment. If you're brand new to lip blush but already practicing PMU, you're in the right place.
What makes this different from other lip blush training?
Three things. First, Shay's exclusive manual lip outline technique, not taught anywhere else. Second, real-client specialist demos: neutralization, scar tissue, dog bite reconstruction, cleft lip, post-surgical cases. Third, a full business system: pricing, scripts, menus, referrals, content, and ongoing support. Most training gives you one of those. This gives you all of it.
I'm already doing lip blush. Is this still worth it?
Yes. Artists already offering lip blush often get the most out of it. If you're undercharging, getting inconsistent healed results, or turning away complex cases, this system directly addresses all of that.
What's the paramedical side about?
Phase 2 covers the cases most artists don't know how to handle: scar tissue, post-trauma reconstruction, cleft lip, and clients who've had multiple surgeries. Full video demonstrations. This is what positions you as the specialist in your area.
How long do I have access?
Lifetime. Immediate access from the moment you enroll, revisit any module any time, and ongoing private community access as your skills and business grow.
How long does it take to complete?
The video content alone is just over 7.5 hours, but most students take 2 to 4 weeks to work through everything depending on their schedule. The course is self-paced, so you can move as fast or as slow as you need to. If you want to just watch through the material, you can do that in a weekend. If you want to actually implement as you go, practice your mapping, build out your pricing, set up your consultation process, plan for a few weeks. There's no wrong way to do it.
What's in the Toolkit Hub?
Model agreement, consent form sample, lip blush pricing calculator, consultation scripts, boundary setting scripts, review request and referral scripts, and a content posting guide. Everything ready to customize from day one.